Verdict in brief
Ik Stop Wel ("I will quit") is a complete Dutch quit-smoking programme that targets the habit behind smoking rather than willpower or nicotine replacement. The offer is clear, there is long aftercare and a generous guarantee. It is expensive, the impressive success figures have not been independently tested, and everything is in Dutch. Not sure? Start with the free webinar or the 60-day coaching.
Pros: approach focused on habits and triggers, hypnosis sessions to listen to at home, six weeks of daily aftercare, 14-day money-back guarantee.
Cons: €447 to €497 is a lot of money, not covered by health insurance, success rate comes only from the provider, Dutch only.
What is Ik Stop Wel?
Ik Stop Wel was set up by stop-smoking coach Marcel Borst. According to the website he has helped over 13,000 smokers in more than 15 years. His method is called the 4-3-2-1 system. The idea: according to Borst, smoking is about 90% habit and 10% addiction. The physical nicotine addiction is over within a few days, but the automatic link between smoking and moments such as coffee, stress or a break remains. The programme therefore focuses on breaking those links, with exercises, NLP techniques and hypnotherapy.
What is on offer, and prices
| Product | What you get | Price |
|---|---|---|
| Free webinar | Explanation of the method, ask questions live | free |
| Book Ik Stop Wel | 195 pages, hardcover, six bonuses | €37.50 |
| 60-day coaching | Daily tips, advice and motivation, support from a coach | €59 |
| Online programme | Video modules, 3 hypnosis sessions, 6 weeks of aftercare | €497 |
Prices as listed on ikstopwel.nl in September 2026. All products are in Dutch. The online programme is sometimes on offer: see the €447 offer price.
Free
Free webinar: quit smoking in one go (in Dutch)
- Marcel Borst explains his method
- Ask your questions live
- A no-strings way to get to know the approach
Cheapest start
Book: Ik Stop Wel by Marcel Borst (in Dutch)
- 195 pages, hardcover
- Six bonuses, including coaching videos and a checklist
- Work through it at your own pace
Daily support
60-day coaching (in Dutch)
- Daily tips, advice and motivation for 60 days
- Personal support from a coach and team
- For smoking and vaping
Most complete
Online programme: the 4-3-2-1 system (in Dutch)
- Video modules plus three hypnotherapy sessions
- Six weeks of daily aftercare
- 14-day money-back guarantee
Affiliate links: if you buy through these links, we receive a commission. Prices as listed on ikstopwel.nl in September 2026. All Ik Stop Wel products are in Dutch.
The online programme
The main product is the online programme, which you follow at home on a computer, tablet or phone. According to the provider it includes:
- Video modules explaining the 4-3-2-1 method step by step, which you can repeat as often as you like.
- Two hypnotherapy sessions in the programme, plus a third that is sent to you later.
- Six weeks of daily aftercare, so you have support after your quit day too.
- Access to a community of other participants.
The programme itself takes about 14 days, followed by the aftercare.
The guarantees
Ik Stop Wel offers more guarantees than most providers. According to the website:
- a 14-day money-back guarantee if the programme does not suit you;
- a free second attempt if you did not succeed after following the programme;
- a discount on a restart if you relapse after more than three months;
- your money back if it still does not work after the aftercare.
Read the current terms on the website before you start; guarantees often come with conditions, such as completing the whole programme.
How reliable is the 86% success rate?
Ik Stop Wel reports that 86% of participants are still smoke-free a year after the programme. For comparison, research on regular counselling with medication shows much lower figures. Such a high percentage sounds very good, which is exactly why caution is sensible:
- the figure comes from the provider itself and has not been checked in an independent study;
- people who buy a programme of almost €500 themselves are often extra motivated;
- it is not known how many participants do not respond to the follow-up after a year.
That does not make the programme bad. Many participants are positive about it, and the focus on habits and aftercare fits what we know about relapse. But do not count on a guaranteed 86%; see it as support that raises your chances.
Who is Ik Stop Wel for?
A good fit if you: are comfortable with Dutch, have relapsed before because of fixed habits, prefer not to use nicotine replacement or medication, like to work independently at home, and have the budget.
Less suitable if you: do not speak Dutch, are on a tight budget (start with the free programme through your GP first, or the 60-day coaching for €59), value face-to-face contact, or have mental health conditions where hypnosis is not advisable. In that case, talk to your GP first.
Our advice
- Still unsure? Start with the free webinar. It costs nothing, and you will find out whether the approach (and the Dutch) suits you.
- Want to spend little? Choose the book or the 60-day coaching.
- Want the most complete approach with a guarantee? Choose the online programme. Use the calculator to see how quickly it pays for itself.
This review is based on the information on ikstopwel.nl (September 2026). We receive a commission if you buy through our links; that does not affect our assessment.